IKEA UPPSPEL GAMING DESK
Product Type
Consumer Electronics
Keyshot, Solidworks, Procreate, Photoshop
Software
Spring 2025
14 Weeks
Time
( Student Project Not Affiliated with IKEA)
Understanding the User
Earnest determined that consumers’ peak IKEA years run from around age 24 to 34
Age
Marketing Strategy
IKEA’s marketing strategies are tailored to different segments, utilizing digital marketing, in-store experiences, and product customization to engage a diverse customer base.
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Lifestyle and Values
IKEA’s consumers often value simplicity and functionality in their home furnishings. They are typically environmentally conscious and seek products that align with their sustainable lifestyle choices. This segment appreciates IKEA’s commitment to affordable yet stylish designs that do not compromise on quality.
Income Levels and Spending Habits
IKEA targets individuals with a high spending ability. These consumers are often salaried workers who are willing to invest in stylish and affordable furniture options. Affordability is a key factor that attracts this segment to IKEA’s product offerings.
USER SCENARIO
![Untitled-1 [Recovered]-04_edited.png](https://static.wixstatic.com/media/1f9afe_c998c3d240924e86b0741b3c070a8fa7~mv2.png/v1/fill/w_980,h_938,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/1f9afe_c998c3d240924e86b0741b3c070a8fa7~mv2.png)
Design Parameters
Modularity & Customization
Functionality & Performance
Simple & Space Efficiency
Inspirations & Ideations
CAD, Rendering & model making processes
MATERIALS & FEATURES
Laminate MDF
Robust Steel
Stainless Steel
Recycled Aluminum
Adjustable desk heights
Built in charging port with wire management cover on top
