IKEA UPPSPEL GAMING DESK

Integrating built-in PC housing for enhanced performance, a compact yet expandable layout for space efficiency, and modular components for user customization, this gaming desk maximizes functionality, adaptability, and versatility.

( Student Project Not Affiliated with IKEA )

Understanding the User

By understanding the demographic characteristics of their target market, IKEA can tailor their product designs and marketing strategies to meet the unique needs of different consumer groups.

cab7951405aa5815_IkeaAgeChart_edited_edited_edited_edited_edited_edited.jpg

Earnest determined that consumers’ peak IKEA years run from around age 24 to 34

Age

Marketing Strategy

IKEA’s marketing strategies are tailored to different segments, utilizing digital marketing, in-store experiences, and product customization to engage a diverse customer base.

Lifestyle and Values

IKEA’s consumers often value simplicity and functionality in their home furnishings. They are typically environmentally conscious and seek products that align with their sustainable lifestyle choices. This segment appreciates IKEA’s commitment to affordable yet stylish designs that do not compromise on quality.

Income Levels and Spending Habits

IKEA targets individuals with a high spending ability. These consumers are often salaried workers who are willing to invest in stylish and affordable furniture options. Affordability is a key factor that attracts this segment to IKEA’s product offerings.

USER SCENARIO