VISION BEYOND THE LENS
KODAK DIGITAL CAMERA
Product Type
Consumer Electronics
Software
Keyshot, Solidworks, Procreate, Photoshop
( Student Project Not Affiliated with KODAK )
Time
Summer 2025
3 Weeks
ABOUT KODAK
KODAK is an American imaging company founded in 1888, with a legacy rooted in making photography accessible to everyone. Known for its iconic visual identity and contributions to film and imaging technology, KODAK has shaped how people capture and share moments for over a century. Today, the brand represents a balance between heritage and innovation — combining recognizable design language with modern digital tools to continue evolving the way images are created and experienced.
WHY KODAK
KODAK is where photography meets culture and design. Its products are not just tools for capturing images, but symbols of how people document life. With a legacy built on accessibility and visual clarity, KODAK offers a foundation to rethink digital cameras as expressive, intuitive objects for modern storytelling.
WHY ANOTHER CAMERA
Despite KODAK already having a wide range of cameras throughout its history, this project is not about adding another product—it’s about reframing the experience. As photography becomes increasingly screen-based and automatic, there is an opportunity to design a camera that prioritizes intention, clarity, and physical interaction over complexity or specifications.